Playing Gorilla: Financial Projections (Core Data)
Detailed financial projections for the Playing Gorilla brand, encompassing revenue, profit, COGS, and strategic purchase order planning for the upcoming year.
Yearly Revenue
$800K – $1.95M
Projected income from sales activities.
Yearly Organic Profit
$110K – $370K
Profit from sales before PPC campaign costs.
Yearly PPC Profit
-$27K to -$56K
Projected loss incurred from PPC campaigns.
Yearly COGS Range
$270K – $900K
Range of COGS depending on short-term performance of PL
Yearly Final Profit
$82K – $300K
Overall profit after all operational costs, including PPC.

Key Monthly Averages
Revenue
$65K — $160K
Cost Of Goods Sold (COGS)
$22K — $75K
Gross Profit
$6.8K — $25K

Purchase Order (PO) Strategy
Initial PO for Playing Gorilla in 2026 will be placed in early Q1, with subsequent orders in future depending on market size and performance.
Annual PO Overview
Number of POs
2-4 Purchase Orders in 2026
Anticipated purchase orders throughout the year.
Estimated Investment
$300K - $900K
Monthly Average Of $25K - $75K
Total capital allocated for inventory purchases.
First PO Details: January 2026
Placed in January 2026, arriving by March - Early April.
Playing Gorilla — SKU-Level Financial Projections (Yearly Ranges)
Lower end assumes 150 organic + 90 PPC units/month. Higher end assumes 500 organic + 300 PPC units/month. PPC CPA = $7.
Lower end = conservative demand; Higher end = scaled demand. PPC losses are intentional and absorbed by organic margin.
Urban VII: Financial Projections Overview
Detailed financial projections for the Urban VII brand, covering yearly performance ranges and key monthly averages, along with an overview of the operating model and capital strategy.
Yearly Projections (Range-Based)
Revenue
$2.94M – $9.78M
COGS
$0.84M – $2.81M
Organic Profit
$210K – $700K
PPC Loss
–$128K – –$426K
Net Profit
$82K – $273K

Key Monthly Averages
Revenue
$245K – $815K
COGS
$70K – $235K
Net Profit
$6.8K – $22.8K

URBAN VII — SKU-Level Financial Projections (Yearly Ranges)
Lower end assumes 150 organic + 90 PPC units/month. Higher end assumes 500 organic + 300 PPC units/month. PPC CPA = $7.
Lower end = conservative demand; Higher end = scaled demand. PPC losses are intentional and absorbed by organic margin.