Detailed financial projections for the Playing Gorilla brand, encompassing revenue, profit, COGS, and strategic purchase order planning for the upcoming year.
Projected income from sales activities.
Profit from sales before PPC campaign costs.
Projected loss incurred from PPC campaigns.
Range of COGS depending on short-term performance of PL
Overall profit after all operational costs, including PPC.
Initial PO for Playing Gorilla in 2026 will be placed in early Q1, with subsequent orders in future depending on market size and performance.
Anticipated purchase orders throughout the year.
Total capital allocated for inventory purchases.
Placed in January 2026, arriving by March - Early April.
Lower end assumes 150 organic + 90 PPC units/month. Higher end assumes 500 organic + 300 PPC units/month. PPC CPA = $7.
Lower end = conservative demand; Higher end = scaled demand. PPC losses are intentional and absorbed by organic margin.
Detailed financial projections for the Urban VII brand, covering yearly performance ranges and key monthly averages, along with an overview of the operating model and capital strategy.
$2.94M – $9.78M
$0.84M – $2.81M
$210K – $700K
–$128K – –$426K
$82K – $273K
$245K – $815K
$70K – $235K
$6.8K – $22.8K
Lower end assumes 150 organic + 90 PPC units/month. Higher end assumes 500 organic + 300 PPC units/month. PPC CPA = $7.
Lower end = conservative demand; Higher end = scaled demand. PPC losses are intentional and absorbed by organic margin.
Playing Gorilla: Financial Projections (Core Data)